6 Instagram contest ideas to increase followers

A small inspiration is very helpful in brainstorming social media contest ideas.

To make your creative juices flow, we have assembled 6 ideas that you can use on Instagram but they can also be taken to the other networks 😛 and adapted to your needs.

1.  Follow to win

The most simple and easiest way to start a competition is follow to win. This will increase your instagram followers.

Often combined with a like you just simply require that the user follows your account and likes the photo to enter the competition.

2. Follow & Share to Enter

OK it is great having new followers but what about amplifying your strategy and getting 10 times the reach.

To do this you will need to ask people to follow & share your post. By doing this, more people will see your post and hopefully be enticed to follow and share too.

3. Partner with an influencer + follow to win

This is another great way to do a competition on Instagram and increasing your reach. Find an influencer in the same niche as you and partner with them to do a competition where the user has to follow either your account or both your account and the influencer’s account. The influencer will post this to their Instagram account and therefore increasing your reach to all of his/her followers.

You will need to keep in mind the cost of using an influencer.

4. Weekly Contests

Finding new followers is the easy part but keeping them is where it gets hard. By increasing the number of contests to a weekly draw or even a monthly draw you have more chance of keeping the your followers loyal to your account.

For example Several years ago, The very clever marketing guy/gals at Expedia noticed that #tbt was the was a very popular hashtag on Instagram. So they decided that for a period of 10 weeks, people who share vacation stories with the hashtag #ThrowMeBack would be entered to win “be thrown back” on the holiday.

Expedia displays content on its account and winners published once a week, and gave people the chance to win every Thursday over that 10 week period.

In less than 10 weeks, the company almost doubled followers on Instagram.

5. I will give my 100k follower a X.

So, you are getting past your first 1k or that holy ground of your first 10k. A great way to give your account a boost if to offer a gift to the X thousandth follower or a random follower. This will help increase the speed of getting to that goal.

6. Create a buzz around your product with a contest.

Ask your loyal followers to do a video or a photo holding your product and post it to their social network. The best entry will win.

“Foot Locker” asked it’s followers to post the best videos of them shooting their most creative basketball shots and posting these videos on Instagram, Facebook and YouTube under the hashtag #HorseWithHarden the contest got a lot of entries including one from the NBA star James Harden.


Keep using your imagination and search of ideas from other people doing competitions, if it works for them it will work for you.


We use cookies to give you the best online experience. By agreeing you accept the use of cookies in accordance with our cookie policy.

Privacy Settings saved!
Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

For a faster delivery of our content.

The Font Awesome design element allows icons at the bottom/top of the page https://fontawesome.com/

Design of site we use fonts provided by google : https://fonts.google.com/

Decline all Services
Accept all Services