Customers on Instagram will certainly soon be required to enter their birth day in order to make use of the social networking app. The Facebook-owned company formerly only checked that the brand-new user was at least 13 years old.

The modifications are being made in the hopes of making the platform safer for more youthful users, Instagram said in a statement. The birth dates will be used to recommend various personal privacy settings and attributes. Birthdays will not show up to the general public.

” While we anticipate advertisements targeted by age to be much more precise on Instagram following this update, this isn’t the factor we made these adjustments,” Instagram claimed in an email. “Our emphasis is on developing brand-new, age-appropriate experiences for youngsters utilizing this details.”

Instagram claimed advertisements for age-restricted items, such as alcohol and also tobacco, will certainly no more be shown for individuals under the legal age restriction in their country.

The firm likewise claimed it will certainly soon give customers extra power to limit who can send them direct messages.

Response to the news has actually been mixed. Numerous have kept in mind that Instagram is not validating birth dates, which will certainly permit youngsters to exist concerning their age to gain access to the platform. Others are wary regarding the social media sites giant’s access to more individual data.

The changes come as lawmakers as well as firms double down on applying the Kid’s Online Privacy Protection Regulation, a regulation that prohibits on the internet services from accumulating personal data from youngsters under 13. Earlier this year, YouTube paid the Federal Profession Payment a document $170 million to resolve allegations that the firm illegally collected children’s individual info.