A lot of people have never heard of the app Tiktok, now one of the biggest apps in the world that just surpassed the 1 billion downloads mark.
The Chinese social video app has been downloaded more than 1 billion times on Android and iOS. The main draw of the app is that it lets its users take videos of themselves lip-syncing to popular music videos, which they can then share with their friends.
The new download figures were provided by Sensor Towers, a data insights firm that has asserted that the app is breathing down the neck of Facebook, Facebook Messenger, and Whatsapp, as it seeks to dethrone the social media giant’s apps as the web’s most downloaded app.
Oliver Yeh, the founder of the Sensor Tower said that more than half the downloads of the app were achieved in one year. The app was downloaded 663 million times in 2018. Comparing Tiktok to the most popular apps, Facebook is just ahead with 711 million downloads with Instagram coming in at about 444 million installs.
In fact, the app has experienced a meteoric rise since it was launched and in September of 2018, it beat the likes of Snapchat, YouTube, and Facebook in total downloads. One of the reasons it has growth has been so spectacular is that TikTok views tend to go viral very fast even with just decent exposure and acceptance of a given video.Lots of people are Buying Tiktok followers to become popular on TikTok.
While Facebook might enjoy the advantages of global brand recognition, Tiktok is a behemoth in the social media industry, particularly in Asia where it is very dominant. The app is the brainchild of ByteDance a Chinese company that Reuters has valued at approximately $75 billion. With such a valuation, the company is on par with some of the biggest technology companies. However, the app also has its problems. For instance, the app made headlines in the recent past when some users claimed that it was a hunting ground for abusers.
In an increasingly competitive world where social media behemoths such as Instagram and Facebook are in a constant fight for relevance, Tiktok is a force that cannot be ignored. In fact, there have been attempts to reverse engineer the success of the video-sharing app. Facebook which is looking to stay relevant and updated on the tastes and preferences of a younger demographic has been trying its best to make something similar.
Nonetheless, the 1 billion downloads number is only half the story. According to Yeh, the number of downloads of TikTok also includes downloads of lite versions of its app and several regional variations. In fact, the number of downloads the app (known as Douyin in China) has received in its home country is nowhere near 1 billion. The report also asserts that while the app has been downloaded so many times, there is no information on how many of the users downloading the app have been sticking around and remaining active on it.
TikTok itself has publicly said little with regard to the latest reports about the inflation of download figures. Rather than respond to a request for a comment, the company posted a statement on its website asserting that TikTok was indeed one of 2018’s most downloaded apps across the globe.