Attention is a key factor in pushing your content over the internet. And of course, all we want is to have the same content shared as many times as possible by our Facebook friends and Instagram followers.

Metaphorically, the internet can only be compared to one’s mom, one who feeds and nurtures you. We also need it to give us the attention that we so much crave for. It is akin to being given breast milk in order to pacify us. Breast milk in such a situation is the shares and likes for your content.

Many online articles focusing on gong viral have generalized tips on how to make your content shareable. Tips such as keeping it short, use of power words and making the content relevant are almost being considered cliché at the moment.

There are many moves that you can pull in making your content shareable such as by creating catchy click bait headlines or a shutout from famous social media influencers. You can have all of these in your arsenal and still remain on the down low.

Here is what you are missing in making viral content.

1. Be Empathetic

Empathy is not such a common word that you can find on the online streets of social media and social forums. However, to make your content go viral you need to have this arrow in your quiver. Being empathetic means you put yourself in your target content’s position so as to know what they want from a content.

Empathy means that you know how well to craft your content to meet your audience needs. The same applies to the timing of the content. All of these are key in giving you a personal touch to your audience which makes the content more interesting hence shareable.

2.Have A Grip On Your Target Audience

You also need to know your target audience and have a grip on them. This means you should craft your content targeting a particular group of persons that finds your content appealing and interesting. As such you can specialize in a certain niche where you are able to understand the needs of the audience in that area.

Being relatable to everyone is good in boosting your content in giving it a wide audience reach and also gives you the versatility factor. However, in such a case you lack the personal touch that many of your followers crave for.

Having your eyes on one area helps keep your faithful audience on the lookout in case you release any content. This is essential in making your personal brand go viral on the hands of faithful followers.

Same as being empathetic, you are able to have a deeper insight into what your audience likes and give it to them.

3. Keep An Eye On Formatting

The first impression of anything determines a lot on how you perceive it and how you relate to it in the future. The same applies to the content that you want to present to your followers in order to make it viral.

The mode of presentation, the tone, hosting and also the forum gives out more about your content. As such, you need to put a great effort into the formatting part of your content to make it delicious to any intended recipient.

You may opt for a short cut in using click bait, but that is what it is a bait that will have your recipients unsatisfied. Your formatting needs to be at par with your readers’ needs hence keep it smart, simple and authoritative. In the long run, the formatting boosts the overall legitimacy and credibility of your content.

Keep an eye on the words and ensure there is a touch of smoothness that draws attention at the same time is calming. Apart from grabbing the attention of your audience, you are able to go down with them through the content.

On social media platforms such as Instagram, formatting is well used in photography and hashtags to draw worthwhile attention.

Final Thoughts 

Creating viral content takes some time in order to perfect it like any form of art. You need to have general tips at your fingertips to act as a foundation for coming up with awesome content; which has your audience begging for more.

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